Floyd Mayweather isn’t long removed from a boxing match with Conor McGregor, where he made an estimated $300 million. But Mayweather isn’t resting on his pile of money and is actively seeking other business opportunities. This includes a recent sponsorship deal with the Wild Poker app.
Mayweather announced his boxing retirement after the August fight with McGregor. And he signed a six-figure deal afterward with Wild Poker developer Playtrex.
What is Wild Poker?
Wild Poker is a mobile poker app that’s billed as a “social casino adventure game.” Players can choose from several different animal characters along with Floyd Mayweather himself.
Wild Poker debuted in September 2016 with an African wildlife theme. But they later added Mayweather to bring the app more popularity. And he should do exactly this, given that he has over 50 million social media followers.
Mixing a legendary boxer with a wildlife-themed poker game seems odd. But again, the undefeated boxer will no doubt bring a lot of publicity to the brand.
Mayweather Comments on Wild Poker
“I’m constantly asked to put my name on stuff, but Wild Poker is different than any game I’ve ever seen,” said Mayweather.
“It’s poker, but it goes to the next level. There’s a whole new level of strategy with the power ups. It’s a cutting edge game, this is that next thing, and like everything I put my name on, Wild Poker is the best ever.”
As for Playtrex, the company was established in Israel by Daniel Kashmir in 2015. Kashmir said that he worked out a deal with Mayweather because he wanted to add a “fun and appealing” poker experience that’s unique compared to other social poker apps.