In a press release, PokerStars announced that they’re the “exclusive poker sponsor” of the GPL. Their goal with this deal is to take poker beyond a player experience, and make it a fan experience too.
Eric Hollreiser, director of corporate communications at PokerStars, said he’s excited to support the league and that the GPL will bring an “innovative team-based twist” to the game.
Alex Dreyfus, the founder of the GPL, is also very pleased with the deal and wrote the following in a press release:
“We are optimistic about this partnership, having the support of PokerStars is a crucial step forward on the road to fully establishing the GPL as a real blueprint for poker entertainment in the future. PokerStars offers us a multitude of opportunities to grow our platform and continue developing our twofold strategy of connecting the league to the poker community and genuinely connecting poker to the mainstream entertainment sector on a large scale.”
This partnership certainly makes sense for PokerStars because it not only gives them another tool to reach poker audiences, but also includes Team PokerStars members who are already playing in the GPL. These players include: Bertrand “ElkY” Grospellier, Jason Mercier, Liv Boeree, and Vanessa Selbst.
The GPL starts back up again on October 4 and will be available through live stream on PokerStars TV. The league features 12 teams 72 total pros and charges no buy-ins.
If we’re to believe recent events, this partnership may be a godsend for Dreyfus and his league.
Fedor “CrownUpGuy” Holz discussed on TwoPlusTwo how Dreyfus asked to do a same-day, dollar-to-euro transfer for $10,000. After Holz gave $10k to Dreyfus, it took the latter months to transfer the money.
Popular speculation is that the GPL was struggling badly, and Dreyfus was looking for short-term loans to keep it going. He eventually paid the money back, with 5% interest, but the way that he mislead Holz and another player named Hendrik “ValueH” Latz made some question the GPL’s future success.
Lucky for Dreyfus, the GPL is now being backed by the world’s largest online poker site.