Jason Somerville just goes to show that if you have a great idea and put hard work behind it, then you’re going to be rewarded. The WSOP bracelet winner and host of the popular podcast show Run It Up just signed a big deal with Team PokerStars.
Somerville certainly has multi-value as the face of Run It Up, where he plays online poker and offers players tips in real time. Additionally, he also challenges himself on the show, such as the time he streamed himself running a starting bankroll of $50 up to $10,000.
Previously a member of Ultimate Poker’s “Team U,” Somerville laid the foundation for Run It Up’s success on YouTube. However, after Ultimate Poker began sinking faster than Nicolas Cage’s career, the two sides ended their business relationship. It’s at this point that Somerville made the brilliant move to keep the rights to Run It Up, before moving it to the growing Twitch streaming site.
While Ultimate Poker has already vaporized into the dust of online poker memories – along with UB Poker, Chris Ferguson’s reputation and Phil Ivey’s poker skills – Somerville will be headlining the launch of PokerStars’s Twitch channel. Going further, he’ll begin the third season of Run It Up on March 1st, and broadcast for at least four hours a day for 70 straight days.
Here’s what Kristy Thompson, PokerStars Head of Pro & Celebrity Marketing, had to say about Somerville’s plan and what he brings to the table:
“Jason is a unique proposition – a poker pioneer who has had great success both online and live, and brings something different to the table through the way in which he has built a popular live streaming poker show. I’m sure he will be a great ambassador for PokerStars and help to increase the level of interactivity between the brand and its players.”
This signing of Somerville represents a new direction for PokerStars’ sponsored player model – one that calls on players to be good not only on the felt, but also in having value outside the poker room. Somerville, with over $6 million in live and online poker winnings along with a popular Twitch show, meets both of these requirements.