Almost two years after relaunching, Playboy Poker will be closing its cyber doors once more on July 27th. The online poker site, which used images of the world-famous Playboy Bunnies to push their brand, cites a business decision as the reason for the closure.
Players are advised to log onto their Playboy Poker accounts as quickly as possible and withdraw funds because all funds will be forfeited if not claimed 30 days after July 27th.
It’s only fitting that in the midst of Playboy founder Hugh Hefner taking heat from his former girlfriend Holly Madison, Playboy Poker would also shut down.
However, the current Playboy Poker is pretty far removed from the actual brand. Hefner’s company launched the site in the mid-2000s just after the Unlawful Internet Gambling Enforcement Act (UIGEA) was instituted. Despite the UIGEA, internet poker was still pretty hot and many companies were looking to cash in. And Playboy was hoping to use an alternative approach to iPoker riches that included using Dan Bilzerian and Sara Jean Underwood as sponsored players. But Playboy Poker, which used Cryptologic software, found little success and closed in 2009.
Amaya Gaming, owner of PokerStars and Full Tilt, revived the site in 2013 while citing the company’s “tremendous online audience” and ability to attract players from around the globe through an easily recognized brand. On paper this seemed like a winning formula to attract recreational players; but in reality, Playboy Poker once again was short-lived and will exit the market just two years after opening for the second time.
This leaves one less remnant of an era where some companies hoped to grab a piece of the online poker pie through radical marketing campaigns and pushing a certain lifestyle. Other such sites that also flopped include Victory Poker and Power Poker.