888 Poker Focusing on Recreational Players in “Challenging Market”

888 Holdings hasn’t experienced as much success in the online poker market lately. However, they’re trying to turn sagging internet poker revenue around by focusing on recreational players first.

Reporting on its year-end financial numbers, 888 noted that it has met goals regarding earnings before interest, tax, depreciation and amortization (EBITDA). Itai Pazner, CEO of 888 Holdings, stated that his company has begun 2020 on an upswing when considering the latest numbers.

Online Poker Is Still Sagging for 888

Pazner explained that both casino gaming and sports betting have been good for his company lately. 888poker, in contrast, is struggling due to a “challenging market.”

Poker revenue is down for the company. Nevertheless, Pazner is positive about online poker moving forward. 888poker lost revenue in Spain in H1 because of increased competition. Pazner notes, though, that shared liquidity between Portugal and Spain should improve the market moving forward.

Meanwhile, 888poker’s revenue has increased in both Romania and Spain. Considering these positives, the company’s poker vertical could be on the rise.

Poker 8 Platform Puts Focus on Recreational Customers

Perhaps the most bullish sign for 888poker involves their new Poker 8 platform. Scheduled to launch in March 2020, Poker 8 will bring a new look to the tables, frequent updates to software, and features that are geared towards amateur players.

Players have already offered feedback on forums regarding Poker 8. Some appreciate the recreational-friendly options, while others are mad about no longer being able to change seats and losing their opponent notes.

888 is listening to all sides on this matter and plans to make changes that’ll appease customers. Whatever happens, though, it appears that the company is mostly concerned about making the game more enjoyable for amateur players.

888 Poker should see more progress as their Poker 8 platform improves to meet player expectations.

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