It’s only been a few days since Full Tilt dumped Gus Hansen and Viktor Blom. And already the online poker site has debuted their new marketing approach, which seeks to appeal to the average person, rather than skilled players who actually care about pros.
Anybody who previously read about Full Tilt’s move away from “Pro-centric advertising” shouldn’t be surprised at the angle that these commercials take. Dubbed “The Call” and “The Bluff,” these new ads are pro-free and feature amateurs trying to make important decisions.
In many ways, the commercials hearken back to the mid-2000s, when poker was seen as a somewhat mystical game where untold fortunes lay. Furthermore, the ads are all about regular guys, with one shoving all-in because he doesn’t think his opponent “has the heart,” while the other guy considers the call because he’s “not leaving without a show.”
All in all, Full Tilt should be applauded for their new approach, which is miles away from their old motto of “Learn, Chat and Play with the Pros.” Take a look at the ads for yourself and see what you think: